Google should offer a way to disconnect anyone from it's sucking data pipe, on request. There might be times someone's is ill, ending a relationship, involved in delicate research, or simply feels no one should be tracking them at all right now. Maybe you've the right to disconnect from Google for a week or month. Then the tracking begins automatically. Better than nothing.
Let's just be clear.. Google is not tracking "you", they're tracking a completely anonymized id that is consistent, and this has absolutely zero influence over your "privacy". Privacy does matter and if Google were responsible for ACTUALLY breaching your privacy or anyone else's there'd be hell to pay, but the reality is they are probably more careful than anyone to protect their users. Your activity is tracked by every single site on the internet, not just by Google. Do you really trust the alternatives more?
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Admittedly, I do use Chrome, so naturally Google Search, but I nonetheless agree that Google knows far too much about us all. That's partly why I don't put too much through Gmail/calendar/all that jazz. I should probably give DuckDuckGo a try though. For now, and I'm sure this is the same for much of the population, I'm programmed to automatically go to Google.
I gave Bing a chance because of the rewards. That was a year ago. I learned 2 important lessons over those 12 months: Bing's rewards are terrible, but Bing search results are worse. I am glad to be back to Google search. But I agree with the premise of this article: with so much data running through Google tools, individual privacy is at risk. Time to find a new browser and/or a new search engine.
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