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Despite being one of the fastest growing segments in the auto sales industry, there is no official definition for “Buy Here Pay Here”, or “BHPH”, which often leaves it to be misunderstood. To put it simply, BHPH is when a car loan is obtained directly from the dealer and not a 3rd party, such as a bank or finance company. The payments are made directly to the dealer which has coined the term “in-house” financing.
But that’s not to say Singles Day is limited to China: Ecommerce company Lazada, which Alibaba bought in March, is preparing to host its first 11/11 event in six countries in Southeast Asia this year. And marketers outside China have already made moves to reach the 1.4 billion people who live there—Alibaba boasts that international brands including Adidas, L’Oréal, Mattel, Mondelez, Nike, P&G and Unilever participated in 2017.
The only difference here is the customer’s shopping experience. At a traditional dealership, the financial conversation is often the last part of your experience. After you've seen a few models, asked a host of car questions, and possibly test driven one, the dealer will help you explore payment options. At a BHPH dealership, the process is usually reversed. The dealer will ask you a series of questions, possibly run a credit report, and invest in understanding your credit history before showing you available cars. Finally, with your monthly payment range and down payment information factored, you will be shown cars that are right for you and your unique financial situation.
Let us paint a picture for you. Imagine you are grocery shopping, and you have a number of items in your basket. You have completed your shopping, and you head up to the cashier to pay for your items. The cashier scans the groceries, pleasantries are exchanged, but then she tells you that you need to go to a store down the street to pay for the items. You are bewildered. You found the items here, so why can’t you pay for them here? Why do you have to go through a middleman in order to complete the transaction? With many other dealerships, banks need to be involved to work out the financing situation, and payments would then be made to the bank. At Carizma Motors, a buy here pay here dealership in Lubbock TX, that is not the case.
Only in American retailers’ wildest dreams could they sell more than $1 billion of merchandise an hour, yet that’s exactly what happened in China on Singles Day last year. China, which has long been the world’s most populous nation, surpassed the U.S. as the world’s biggest retail market in 2016. And that’s why even on Amazon’s best day—which to date is Prime Day 2018, when it reportedly needed 12 extra hours to sell a measly $100 million per hour—it doesn’t come close to ecommerce platform Alibaba and Singles Day.
"Political targeting" is the biggie. Because if their enslavement-apparatus is actually used for this nefarious end, how can any potential revolution be organised when no-one has privacy any more? Never going to happen? Think about it: why wouldn't 'they' enslave us, if they can stop you revolting, through knowing your every move before you do, due to years of spying on you? Unprecedented in human history, is this level of power. Think!
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