I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
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The College Scorecard was born of an Education Department effort to hold underperforming institutions accountable. But it would be a stretch, Katzman said, to credit Google for promoting accountability by surfacing the Scorecard data. For-profit colleges with underwhelming graduation rates and student-debt levels have been “some of Google’s largest advertisers” over the years, he said. “If Google really wanted to help solve the problem, they might limit advertising to the schools that had a better performance on the report card.”

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