For real I can't see alternative for Google. If you are smart enough you can use Google without giving them too much data about yourself. Just use incognito mode in chrome, change applications permissions at your phone, etc. Use it smart. Of course you can't hide all informations about yourself but you don't need to login as Adam Smith, use nickname, turn off GPS if it's not necessary.
Trust and privacy are the biggest reasons to leave Google and its search algorithm behind. There is no beating about the bush. The sheer number of searches conducted every single day by Google is astonishing. They hold tens of exabytes of data on every subject matter you’d care to think of. And your personal data, your personal searches, your obscure, seemingly trivial or highly embarrassing searches, are in there too.
Wolfram Alpha isn’t the only Google alternative with a technical or specific focus. For instance, CC Search scans through Creative Commons-licensed media. Pipl is a powerful (and somewhat terrifying) people search engine. It tracks down user names, real names, social media accounts and more. Onion.link lets you search the dark web from your regular browser instead of having to install the privacy-focused Tor browser.
Most people are too usual, too boring as to be of any interest. No one at Google cares what TV-Show average-Joe watches or what mails you write. If you'd stop considering your life or existence "important", you can enjoy everything Google provides for free. The world will be exactly the same 50 years after you have died, nobody's is really important , so stop complaining about someone watching you - nobody gives a sh... about your "secrets"

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as far as email and browsers go.. yeah use a vpn, use a browser that doesnt track your stuff, thats fine. But none of the "secure" email services do well with mail@yourowndomain so your options are use gsuite or microsoft or leave your email on the most insecure place possible, the same server your website is on? no thanks. ill stick with the company that is big enough to keep blowing money on security as i am more worried about other people getting my information than i am of facebook sending me ads based on things ive spoken out loud near my phone or searched for.
And, with all due respect to Amazon’s Jeff Bezos and Marc Lore, Walmart’s CEO of U.S. ecommerce, it has considerably more star power than any retail events Western consumers are familiar with: The festivities include a countdown-to-midnight gala in Shanghai’s 18,000-seat Mercedes-Benz Arena with celebrities like model Miranda Kerr, who is confirmed this year, and footballer Lionel Messi, who once kicked goals against a shampoo bottle on behalf of sponsor Procter & Gamble.
But I had missed the key step!! You helped me realizing that I HAD NEGLECTED to also remove the DEFAULT DT SEARCH install from the installed W7 program list. I missed it stupidely enough, andi should have sorted the list of installs by date: it would have popped obvious that this WAS the latest install of this malicious suite, which installed against my will during a legitimate freeware download.

Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.
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