It is a brand that is flexible and powerful because it is widely applicable and able to exude all facets of Ohio beyond tourism, to include economic development, natural resources, Ohio’s workforce and much more. The brand statement was tested against competitor statements and consumers overwhelmingly found it to be more appealing than brand statements used by neighboring states.
TourismOhio strives to make Ohio a destination of choice, enriching lives through authentic travel experiences. TourismOhio aggressively positions Ohio as a relevant travel destination and supports Ohio’s tourism industry to drive economic prosperity throughout the state. Tourism marketing programs helped generate 219 million visits to Ohio and $44 billion in sales in 2017.
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Alibaba co-opted it in 2009 as an excuse to push winter coats, and the rest is history: Since then, China’s online audience has grown to more than 800 million consumers by Alibaba’s count. Along the way, Singles Day has matured into the single biggest shopping day in the world—selling more than $25 billion in 24 hours last year. The New York Times put this into perspective: Alibaba sold $1 billion in the first two minutes, which is equivalent to what Amazon sold in 1,800 minutes (or 30 hours) of Prime Day 2017.
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