The College Scorecard was born of an Education Department effort to hold underperforming institutions accountable. But it would be a stretch, Katzman said, to credit Google for promoting accountability by surfacing the Scorecard data. For-profit colleges with underwhelming graduation rates and student-debt levels have been “some of Google’s largest advertisers” over the years, he said. “If Google really wanted to help solve the problem, they might limit advertising to the schools that had a better performance on the report card.”
I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
But he said the two social-networking sites would continue to be important because of their different approaches; LinkedIn’s college marketing takes advantage of what the company can compile from members’ professional and academic data on the site, while Facebook aims to optimize the social component. “All three platforms are super-relevant,” said Paucek.
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Let's just be clear.. Google is not tracking "you", they're tracking a completely anonymized id that is consistent, and this has absolutely zero influence over your "privacy". Privacy does matter and if Google were responsible for ACTUALLY breaching your privacy or anyone else's there'd be hell to pay, but the reality is they are probably more careful than anyone to protect their users. Your activity is tracked by every single site on the internet, not just by Google. Do you really trust the alternatives more?
Hi BKJ84 and others! I M U S T thank you IMMENSELY for this solution. I worket my butt for a whole night fighting EXACTLY the same crap which invaded both IE9 and FF17. Any possible malware remover I could try did not help., although I did manage prior to it to successfully remove ANY program starting with "SWEETXXX" from my hard disk disk via both W7 remover (control panel) anf the free CCleaner "uninstall". in a long prior rush, I had also searched the registry (CAREFULLY!!!!) via W7's genuine Register Editor (Regedit) and found a pile of "SweetIm" occurences. I decided to take one of the FAQ's advices, downloaded Regsweep, and executed it with the keyword "SweetIm". That resulted in killing a few Registry entries, but did NOT remove the stubborn Tab. I also used a very good Freeware, on top of CCleaner, called Wise Registry Cleaner, to clean the regitsty after each consecutive correction act. But I had missed the key step!! You helped me realizing that I HAD NEGLECTED to also remove the DEFAULT DT SEARCH install from the installed W7 program list. I missed it stupidely enough, andi should have sorted the list of installs by date: it would have popped obvious that this WAS the latest install of this malicious suite, which installed against my will during a legitimate freeware download. To make a very long story... a bit shorter, this last removal nixed immediately the "encrusted" TAB from both Firefox and IE9 after a simple re-boot. There is NO NEED whatsoever to reset FF or anything else!! THANKS, Happy New Year, good luck and boo...oes to Sweet-and-sour products!!

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And, with all due respect to Amazon’s Jeff Bezos and Marc Lore, Walmart’s CEO of U.S. ecommerce, it has considerably more star power than any retail events Western consumers are familiar with: The festivities include a countdown-to-midnight gala in Shanghai’s 18,000-seat Mercedes-Benz Arena with celebrities like model Miranda Kerr, who is confirmed this year, and footballer Lionel Messi, who once kicked goals against a shampoo bottle on behalf of sponsor Procter & Gamble.
Don’t use Google search. Most of the time, we hit Ctrl + T for a new tab and type the search into the omnibox. Easy. However, you need an alternative. DuckDuckGo is “the search engine that doesn’t track you,” promising not to store personal information, display ads, or follow you around the internet. It does some cool things that Google search doesn’t 8 Search Tricks That Work on DuckDuckGo but Not on Google 8 Search Tricks That Work on DuckDuckGo but Not on Google Google Search is king. But DuckDuckGo has earned a loyal fan following. It has a few unusual features that even Google doesn't have. Read More , too.
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