this kind of article is funny. its a trade your privacy for convenient life world now. if you really care of privacy, you have already exposed your ip address to this website, your name to your reader, your billing address to your isp, your personal informtion to your credit card company. google just know as much as they know and more. and if i have to trade my privacy anyway, whynot choose one big company which protect your privacy data better and give you better service? instead of chose some small company and trust they not save your info....forever?
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For real I can't see alternative for Google. If you are smart enough you can use Google without giving them too much data about yourself. Just use incognito mode in chrome, change applications permissions at your phone, etc. Use it smart. Of course you can't hide all informations about yourself but you don't need to login as Adam Smith, use nickname, turn off GPS if it's not necessary.
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