I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
But fans did figure out relatively early on that they were all looking in one direction, before this challenge was ever issued. Despite being on opposite ends of the map, they were all staring toward a central point. There was a theory that this might be a new season 5 mystery to be uncovered, but in truth it seems it was only leading up to this challenge.
For real I can't see alternative for Google. If you are smart enough you can use Google without giving them too much data about yourself. Just use incognito mode in chrome, change applications permissions at your phone, etc. Use it smart. Of course you can't hide all informations about yourself but you don't need to login as Adam Smith, use nickname, turn off GPS if it's not necessary.

Google should offer a way to disconnect anyone from it's sucking data pipe, on request. There might be times someone's is ill, ending a relationship, involved in delicate research, or simply feels no one should be tracking them at all right now. Maybe you've the right to disconnect from Google for a week or month. Then the tracking begins automatically. Better than nothing.

Despite being one of the fastest growing segments in the auto sales industry, there is no official definition for “Buy Here Pay Here”, or “BHPH”, which often leaves it to be misunderstood. To put it simply, BHPH is when a car loan is obtained directly from the dealer and not a 3rd party, such as a bank or finance company. The payments are made directly to the dealer which has coined the term “in-house” financing.
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