You do realize that Microsoft (Bing) is all about data mining as well right? They're no different than Google. Windows 10 iteself is a glorified version of the Chrome desktop aimed at gathering as much information as possible with a small amount of anonymity. When suggesting a new search alternative to Google, Duckduckgo.com is the best alternative for those who would rather not be a demographic.

Google is everywhere. It gathers information to power its massive advertising arm. Google is tracking you around the internet, building an individual advertising profile to better serve you ads. Some users don’t mind, reasoning that if they’re going to see ads (advertising essentially powers the internet), they might as well see ones relevant to their interests.
"Political targeting" is the biggie. Because if their enslavement-apparatus is actually used for this nefarious end, how can any potential revolution be organised when no-one has privacy any more? Never going to happen? Think about it: why wouldn't 'they' enslave us, if they can stop you revolting, through knowing your every move before you do, due to years of spying on you? Unprecedented in human history, is this level of power. Think!
But he said the two social-networking sites would continue to be important because of their different approaches; LinkedIn’s college marketing takes advantage of what the company can compile from members’ professional and academic data on the site, while Facebook aims to optimize the social component. “All three platforms are super-relevant,” said Paucek.
Trust and privacy are the biggest reasons to leave Google and its search algorithm behind. There is no beating about the bush. The sheer number of searches conducted every single day by Google is astonishing. They hold tens of exabytes of data on every subject matter you’d care to think of. And your personal data, your personal searches, your obscure, seemingly trivial or highly embarrassing searches, are in there too.
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