Absolutely, when you actually look into it Google is the most transparent with our data verses other companies. Other companies uses your data just like Google to know how to better sell you products. With Google at least along with being able to personalize you for relevant ads, they also use the data in ways to make our lives less tedious and even more important they give alot of their services away for free as a result. So yeah I do believe they are sticking by their a motor of " don't be evil". Others are less transparent and they use or data, give us nothing for free and then turn around and sell us things base on our own data. SO with everything considered, Google is perhaps the better one to trust.
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It is also amazing how this article was surfaced via my Google Now because Google knew I was interested in this kind of stuff. If Google was evil, they would never surface this type of article that has a opposite position to Google. Also that Ad shown at the bottom of this article was probably targeted based on Google data which ultimately helps you as the author monetize the traffic you are getting.
Google is everywhere. It gathers information to power its massive advertising arm. Google is tracking you around the internet, building an individual advertising profile to better serve you ads. Some users don’t mind, reasoning that if they’re going to see ads (advertising essentially powers the internet), they might as well see ones relevant to their interests.
I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
Understand - nearly every website you go to, has dozens of trackers installed. It doesn't matter whether you're tracked via search, by the page you go to, by the app on your smartphone, by Facebook, your debit and credit cards, or any of the rest. Right now - you've got literally hundreds of different trackers that are cataloging your every move that they're aware of.
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It is also amazing how this article was surfaced via my Google Now because Google knew I was interested in this kind of stuff. If Google was evil, they would never surface this type of article that has a opposite position to Google. Also that Ad shown at the bottom of this article was probably targeted based on Google data which ultimately helps you as the author monetize the traffic you are getting.
I gave Bing a chance because of the rewards. That was a year ago. I learned 2 important lessons over those 12 months: Bing's rewards are terrible, but Bing search results are worse. I am glad to be back to Google search. But I agree with the premise of this article: with so much data running through Google tools, individual privacy is at risk. Time to find a new browser and/or a new search engine.
Google should offer a way to disconnect anyone from it's sucking data pipe, on request. There might be times someone's is ill, ending a relationship, involved in delicate research, or simply feels no one should be tracking them at all right now. Maybe you've the right to disconnect from Google for a week or month. Then the tracking begins automatically. Better than nothing.
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For life’s most important journeys, Ohio. Find it here. — In the Bricker Marketplace you can visit the Ohio Development Services Agency / TourismOhio booth. Excitement can be found throughout the state at the many adventure trails and attractions through the state. Ohio tourism is a $44 billion industry, employing more that 200K people, which means, traveling in Ohio is not only BIG fun, it's BIG business! Ohio is not only BIG fun, it's BIG business!

For life’s most important journeys, Ohio. Find it here. — In the Bricker Marketplace you can visit the Ohio Development Services Agency / TourismOhio booth. Excitement can be found throughout the state at the many adventure trails and attractions through the state. Ohio tourism is a $44 billion industry, employing more that 200K people, which means, traveling in Ohio is not only BIG fun, it's BIG business! Ohio is not only BIG fun, it's BIG business!
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