The thing is not using Google search doesn't mean your privacy is take back, it just means now you have given it to some other search engine. Really, even if you don't use a search engine you still don't have any privacy. Cameras are everywhere and you buy things in stores, online etc your info is in apps, the government owns you... Everyone owns you to some degree. So you and everyone trying to make Google out as the sore evil above everyone else isn't factual.
Adding an extra layer of two-facedness to life is a step backwards, not forwards, IMHO. Speaking from experience of what it is like to be watched constantly (in a given context, community etc, pre-internet) and the damage done to one's humanity is SEVERE. Or some derivation of 'severe'. This is the thing: depending on how conformist one is [born to be]. Hence why scared, overly-conformist people who think this makes them safe, think that no harm can be done by being watched all the time. They value conformity and don't realise that taking that too far makes humans into robots and creates fascism etc.
This looks like an article written to just drive people from using Google services for the sake of not using them and asking people to forego the high quality of service experience from an ecosystem that can leverage big data and AI to give you useful information that would otherwise not be possible for the common man at the relative cost of 'free'.
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