Adding an extra layer of two-facedness to life is a step backwards, not forwards, IMHO. Speaking from experience of what it is like to be watched constantly (in a given context, community etc, pre-internet) and the damage done to one's humanity is SEVERE. Or some derivation of 'severe'. This is the thing: depending on how conformist one is [born to be]. Hence why scared, overly-conformist people who think this makes them safe, think that no harm can be done by being watched all the time. They value conformity and don't realise that taking that too far makes humans into robots and creates fascism etc.
Admittedly, I do use Chrome, so naturally Google Search, but I nonetheless agree that Google knows far too much about us all. That's partly why I don't put too much through Gmail/calendar/all that jazz. I should probably give DuckDuckGo a try though. For now, and I'm sure this is the same for much of the population, I'm programmed to automatically go to Google.
Everybody who uses the Facebook-app agrees that his/her entire phone book is uploaded to Facebook. This means that even if you're not using Google, not using WhatsApp and don't have a Facebook-account, your name, phone number, birthday and likely your address is already in Facebook's databases as soon as one of your colleagues uses that app - and this WITHOUT even asking you if you agree with Facebook having your data - thank your friends for uploading your data without asking you first. If there are more than two or three of your friends who use the Facebook-app, Facebook is already able to profile you pretty good according to your friends, their friends and all their preferences - without asking you for any agreement for this profiling. Comparing to that, I prefer Google's style of data-collecting since they show you very transparent that and what data they are collecting - and you still can opt out (or even have to opt in in first place) from everything. The true "privacy-enemy" are Facebook and similar, not Google...

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