Trust and privacy are the biggest reasons to leave Google and its search algorithm behind. There is no beating about the bush. The sheer number of searches conducted every single day by Google is astonishing. They hold tens of exabytes of data on every subject matter you’d care to think of. And your personal data, your personal searches, your obscure, seemingly trivial or highly embarrassing searches, are in there too.
I gave Bing a chance because of the rewards. That was a year ago. I learned 2 important lessons over those 12 months: Bing's rewards are terrible, but Bing search results are worse. I am glad to be back to Google search. But I agree with the premise of this article: with so much data running through Google tools, individual privacy is at risk. Time to find a new browser and/or a new search engine.
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