LinkedIn, meanwhile, actively promotes its half-billion-plus membership base as an asset to colleges in search of students. It, too, is focused chiefly on the postgraduate market, after a brief foray into the world of undergraduate admissions. (In 2014 it began a college-ranking site and related services, but it shuttered most of those features two years later.)
Even though we’ve seen day-after-Thanksgiving sales gain steam in markets that don’t celebrate the holiday—including France, Norway and the U.K.—don’t count on U.S. retailers to jump on Singles Day as a way to preempt Black Friday with even earlier offers for American consumers anytime soon. That’s because even though Alibaba has called Singles Day the 11.11 Global Shopping Festival since 2015, it isn’t exactly global-global—and it may never be.
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