this kind of article is funny. its a trade your privacy for convenient life world now. if you really care of privacy, you have already exposed your ip address to this website, your name to your reader, your billing address to your isp, your personal informtion to your credit card company. google just know as much as they know and more. and if i have to trade my privacy anyway, whynot choose one big company which protect your privacy data better and give you better service? instead of chose some small company and trust they not save your info....forever?
Understand - nearly every website you go to, has dozens of trackers installed. It doesn't matter whether you're tracked via search, by the page you go to, by the app on your smartphone, by Facebook, your debit and credit cards, or any of the rest. Right now - you've got literally hundreds of different trackers that are cataloging your every move that they're aware of.
Autotrader values your privacy. To help us understand how you use our site and to create valuable experiences for you, we may collect data about your use of this site directly and through our partners. We want you to know what information we're collecting. We also want you to have control over that information, which is why we're providing this tool. To learn more about Autotrader data policies, please review our Privacy Statement.