Everybody who uses the Facebook-app agrees that his/her entire phone book is uploaded to Facebook. This means that even if you're not using Google, not using WhatsApp and don't have a Facebook-account, your name, phone number, birthday and likely your address is already in Facebook's databases as soon as one of your colleagues uses that app - and this WITHOUT even asking you if you agree with Facebook having your data - thank your friends for uploading your data without asking you first. If there are more than two or three of your friends who use the Facebook-app, Facebook is already able to profile you pretty good according to your friends, their friends and all their preferences - without asking you for any agreement for this profiling. Comparing to that, I prefer Google's style of data-collecting since they show you very transparent that and what data they are collecting - and you still can opt out (or even have to opt in in first place) from everything. The true "privacy-enemy" are Facebook and similar, not Google...

It is also amazing how this article was surfaced via my Google Now because Google knew I was interested in this kind of stuff. If Google was evil, they would never surface this type of article that has a opposite position to Google. Also that Ad shown at the bottom of this article was probably targeted based on Google data which ultimately helps you as the author monetize the traffic you are getting.
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