Buying a vehicle, no matter if it is new or used, is a huge decision and a major life event. A great deal of planning and research has gone into it before you even walk onto the dealership lot, so why should it continue to be made more complex once you have opted to make your purchase? It’s complicated enough, so we want to make it easier for you by cutting out the middleman. This also allows us to work with you if you have bad credit, or are just getting started and have no credit at all. Everyone has to start somewhere, right?
Admittedly, I do use Chrome, so naturally Google Search, but I nonetheless agree that Google knows far too much about us all. That's partly why I don't put too much through Gmail/calendar/all that jazz. I should probably give DuckDuckGo a try though. For now, and I'm sure this is the same for much of the population, I'm programmed to automatically go to Google.
Google is everywhere. It gathers information to power its massive advertising arm. Google is tracking you around the internet, building an individual advertising profile to better serve you ads. Some users don’t mind, reasoning that if they’re going to see ads (advertising essentially powers the internet), they might as well see ones relevant to their interests.
The only difference here is the customer’s shopping experience. At a traditional dealership, the financial conversation is often the last part of your experience. After you've seen a few models, asked a host of car questions, and possibly test driven one, the dealer will help you explore payment options. At a BHPH dealership, the process is usually reversed. The dealer will ask you a series of questions, possibly run a credit report, and invest in understanding your credit history before showing you available cars. Finally, with your monthly payment range and down payment information factored, you will be shown cars that are right for you and your unique financial situation.

this kind of article is funny. its a trade your privacy for convenient life world now. if you really care of privacy, you have already exposed your ip address to this website, your name to your reader, your billing address to your isp, your personal informtion to your credit card company. google just know as much as they know and more. and if i have to trade my privacy anyway, whynot choose one big company which protect your privacy data better and give you better service? instead of chose some small company and trust they not save your info....forever?

This looks like an article written to just drive people from using Google services for the sake of not using them and asking people to forego the high quality of service experience from an ecosystem that can leverage big data and AI to give you useful information that would otherwise not be possible for the common man at the relative cost of 'free'.


Trust and privacy are the biggest reasons to leave Google and its search algorithm behind. There is no beating about the bush. The sheer number of searches conducted every single day by Google is astonishing. They hold tens of exabytes of data on every subject matter you’d care to think of. And your personal data, your personal searches, your obscure, seemingly trivial or highly embarrassing searches, are in there too.
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This article was considered relevant to me by Goole, on my android phone, does me reading it constitute a paradox? I am a fan of my google devices, and although I completely understand the issues people have with the invasiveness of it all, I believe the train has already left the station on this issue, you'd have an easier time getting rid of sliced bread.
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I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?

The only difference here is the customer’s shopping experience. At a traditional dealership, the financial conversation is often the last part of your experience. After you've seen a few models, asked a host of car questions, and possibly test driven one, the dealer will help you explore payment options. At a BHPH dealership, the process is usually reversed. The dealer will ask you a series of questions, possibly run a credit report, and invest in understanding your credit history before showing you available cars. Finally, with your monthly payment range and down payment information factored, you will be shown cars that are right for you and your unique financial situation.
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