Google should offer a way to disconnect anyone from it's sucking data pipe, on request. There might be times someone's is ill, ending a relationship, involved in delicate research, or simply feels no one should be tracking them at all right now. Maybe you've the right to disconnect from Google for a week or month. Then the tracking begins automatically. Better than nothing.
Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.

Most people are too usual, too boring as to be of any interest. No one at Google cares what TV-Show average-Joe watches or what mails you write. If you'd stop considering your life or existence "important", you can enjoy everything Google provides for free. The world will be exactly the same 50 years after you have died, nobody's is really important , so stop complaining about someone watching you - nobody gives a sh... about your "secrets"
"Political targeting" is the biggie. Because if their enslavement-apparatus is actually used for this nefarious end, how can any potential revolution be organised when no-one has privacy any more? Never going to happen? Think about it: why wouldn't 'they' enslave us, if they can stop you revolting, through knowing your every move before you do, due to years of spying on you? Unprecedented in human history, is this level of power. Think!

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