Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.
Admittedly, I do use Chrome, so naturally Google Search, but I nonetheless agree that Google knows far too much about us all. That's partly why I don't put too much through Gmail/calendar/all that jazz. I should probably give DuckDuckGo a try though. For now, and I'm sure this is the same for much of the population, I'm programmed to automatically go to Google.

Not exactly. Lee Credit Express does provide auto financing through its own finance company. This allows us to finance customers who can't get an auto loan from a traditional lender because  of bad credit, which is what a 'buy here pay here' dealer does. But that is where the similarities end. Customers don't have to make payments at our dealerships, they simply mail their payments to the finance company. And unlike most Maine 'buy here pay here' dealers, we have newer cars and service contracts that protect your investment. We consider it  'buy here pay here' done right. 
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