I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?


who else do you use to search with? the only other contender is Bing which is in second place as far as search engines who host data... so using bing is the same as using google. except whose servers have been hacked and whose haven't... oh yeah Microsoft has been hacked and google cloud still has yet to be hacked. Their gmail on the other hand.. well tough luck on that one because that gets hacked as much as microsoft and yahoo so you're on even ground there.
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But fans did figure out relatively early on that they were all looking in one direction, before this challenge was ever issued. Despite being on opposite ends of the map, they were all staring toward a central point. There was a theory that this might be a new season 5 mystery to be uncovered, but in truth it seems it was only leading up to this challenge.

Hi BKJ84 and others! I M U S T thank you IMMENSELY for this solution. I worket my butt for a whole night fighting EXACTLY the same crap which invaded both IE9 and FF17. Any possible malware remover I could try did not help., although I did manage prior to it to successfully remove ANY program starting with "SWEETXXX" from my hard disk disk via both W7 remover (control panel) anf the free CCleaner "uninstall". in a long prior rush, I had also searched the registry (CAREFULLY!!!!) via W7's genuine Register Editor (Regedit) and found a pile of "SweetIm" occurences. I decided to take one of the FAQ's advices, downloaded Regsweep, and executed it with the keyword "SweetIm". That resulted in killing a few Registry entries, but did NOT remove the stubborn Tab. I also used a very good Freeware, on top of CCleaner, called Wise Registry Cleaner, to clean the regitsty after each consecutive correction act. But I had missed the key step!! You helped me realizing that I HAD NEGLECTED to also remove the DEFAULT DT SEARCH install from the installed W7 program list. I missed it stupidely enough, andi should have sorted the list of installs by date: it would have popped obvious that this WAS the latest install of this malicious suite, which installed against my will during a legitimate freeware download. To make a very long story... a bit shorter, this last removal nixed immediately the "encrusted" TAB from both Firefox and IE9 after a simple re-boot. There is NO NEED whatsoever to reset FF or anything else!! THANKS, Happy New Year, good luck and boo...oes to Sweet-and-sour products!!
I've read quite a lot about privacy, thank you. There are well documented and serious issues regarding privacy at Google. They're great compared to some other companies who have suffered serious data breaches -- Yahoo, LinkedIn, the list is really endless -- and I do have faith that our data is safe from that mode of attack. Unless an internal employee goes rogue, our search data will remain safe from external threat.
Google is everywhere. It gathers information to power its massive advertising arm. Google is tracking you around the internet, building an individual advertising profile to better serve you ads. Some users don’t mind, reasoning that if they’re going to see ads (advertising essentially powers the internet), they might as well see ones relevant to their interests.
Not exactly. Lee Credit Express does provide auto financing through its own finance company. This allows us to finance customers who can't get an auto loan from a traditional lender because  of bad credit, which is what a 'buy here pay here' dealer does. But that is where the similarities end. Customers don't have to make payments at our dealerships, they simply mail their payments to the finance company. And unlike most Maine 'buy here pay here' dealers, we have newer cars and service contracts that protect your investment. We consider it  'buy here pay here' done right. 
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