The announcement comes as both Facebook and LinkedIn have begun pressing to get more colleges to use their services for student recruiting, albeit not primarily in the undergraduate market that has been Google’s stronghold. Facebook, for example, is working to get colleges to do more with video advertising on mobile devices, focusing especially on colleges that serve adult undergraduate populations or offer master’s and professional degrees.
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But he said the two social-networking sites would continue to be important because of their different approaches; LinkedIn’s college marketing takes advantage of what the company can compile from members’ professional and academic data on the site, while Facebook aims to optimize the social component. “All three platforms are super-relevant,” said Paucek.
Despite being one of the fastest growing segments in the auto sales industry, there is no official definition for “Buy Here Pay Here”, or “BHPH”, which often leaves it to be misunderstood. To put it simply, BHPH is when a car loan is obtained directly from the dealer and not a 3rd party, such as a bank or finance company. The payments are made directly to the dealer which has coined the term “in-house” financing.