This article was considered relevant to me by Goole, on my android phone, does me reading it constitute a paradox? I am a fan of my google devices, and although I completely understand the issues people have with the invasiveness of it all, I believe the train has already left the station on this issue, you'd have an easier time getting rid of sliced bread.
I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
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Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.
Everybody who uses the Facebook-app agrees that his/her entire phone book is uploaded to Facebook. This means that even if you're not using Google, not using WhatsApp and don't have a Facebook-account, your name, phone number, birthday and likely your address is already in Facebook's databases as soon as one of your colleagues uses that app - and this WITHOUT even asking you if you agree with Facebook having your data - thank your friends for uploading your data without asking you first. If there are more than two or three of your friends who use the Facebook-app, Facebook is already able to profile you pretty good according to your friends, their friends and all their preferences - without asking you for any agreement for this profiling. Comparing to that, I prefer Google's style of data-collecting since they show you very transparent that and what data they are collecting - and you still can opt out (or even have to opt in in first place) from everything. The true "privacy-enemy" are Facebook and similar, not Google...
The only difference here is the customer’s shopping experience. At a traditional dealership, the financial conversation is often the last part of your experience. After you've seen a few models, asked a host of car questions, and possibly test driven one, the dealer will help you explore payment options. At a BHPH dealership, the process is usually reversed. The dealer will ask you a series of questions, possibly run a credit report, and invest in understanding your credit history before showing you available cars. Finally, with your monthly payment range and down payment information factored, you will be shown cars that are right for you and your unique financial situation.
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