Putting information on finance and outcomes in context is more relevant than simply listing that information, he said. And students already have more interesting places to go for that context, he added, such as College Confidential, where they can see what students are saying about a college, or Niche, where they can view rankings and read deep write-ups, or U.S. News, where they can browse the most widely recognized rankings.
It is also amazing how this article was surfaced via my Google Now because Google knew I was interested in this kind of stuff. If Google was evil, they would never surface this type of article that has a opposite position to Google. Also that Ad shown at the bottom of this article was probably targeted based on Google data which ultimately helps you as the author monetize the traffic you are getting.

Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.

The thing is not using Google search doesn't mean your privacy is take back, it just means now you have given it to some other search engine. Really, even if you don't use a search engine you still don't have any privacy. Cameras are everywhere and you buy things in stores, online etc your info is in apps, the government owns you... Everyone owns you to some degree. So you and everyone trying to make Google out as the sore evil above everyone else isn't factual.


I've read quite a lot about privacy, thank you. There are well documented and serious issues regarding privacy at Google. They're great compared to some other companies who have suffered serious data breaches -- Yahoo, LinkedIn, the list is really endless -- and I do have faith that our data is safe from that mode of attack. Unless an internal employee goes rogue, our search data will remain safe from external threat.
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