TourismOhio strives to make Ohio a destination of choice, enriching lives through authentic travel experiences. TourismOhio aggressively positions Ohio as a relevant travel destination and supports Ohio’s tourism industry to drive economic prosperity throughout the state. Tourism marketing programs helped generate 219 million visits to Ohio and $44 billion in sales in 2017.
But he said the two social-networking sites would continue to be important because of their different approaches; LinkedIn’s college marketing takes advantage of what the company can compile from members’ professional and academic data on the site, while Facebook aims to optimize the social component. “All three platforms are super-relevant,” said Paucek.
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