Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.
I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
You do realize that Microsoft (Bing) is all about data mining as well right? They're no different than Google. Windows 10 iteself is a glorified version of the Chrome desktop aimed at gathering as much information as possible with a small amount of anonymity. When suggesting a new search alternative to Google, Duckduckgo.com is the best alternative for those who would rather not be a demographic.
Not exactly. Lee Credit Express does provide auto financing through its own finance company. This allows us to finance customers who can't get an auto loan from a traditional lender because  of bad credit, which is what a 'buy here pay here' dealer does. But that is where the similarities end. Customers don't have to make payments at our dealerships, they simply mail their payments to the finance company. And unlike most Maine 'buy here pay here' dealers, we have newer cars and service contracts that protect your investment. We consider it  'buy here pay here' done right. 
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