Let's just be clear.. Google is not tracking "you", they're tracking a completely anonymized id that is consistent, and this has absolutely zero influence over your "privacy". Privacy does matter and if Google were responsible for ACTUALLY breaching your privacy or anyone else's there'd be hell to pay, but the reality is they are probably more careful than anyone to protect their users. Your activity is tracked by every single site on the internet, not just by Google. Do you really trust the alternatives more?
I gave Bing a chance because of the rewards. That was a year ago. I learned 2 important lessons over those 12 months: Bing's rewards are terrible, but Bing search results are worse. I am glad to be back to Google search. But I agree with the premise of this article: with so much data running through Google tools, individual privacy is at risk. Time to find a new browser and/or a new search engine.
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Understand - nearly every website you go to, has dozens of trackers installed. It doesn't matter whether you're tracked via search, by the page you go to, by the app on your smartphone, by Facebook, your debit and credit cards, or any of the rest. Right now - you've got literally hundreds of different trackers that are cataloging your every move that they're aware of.
Google is everywhere. It gathers information to power its massive advertising arm. Google is tracking you around the internet, building an individual advertising profile to better serve you ads. Some users don’t mind, reasoning that if they’re going to see ads (advertising essentially powers the internet), they might as well see ones relevant to their interests.
"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. If you really need that kind of privacy, the reality is that search engines—including Google—do retain this information for some time and it's important, for example, that we are all subject in the United States to the Patriot Act and it is possible that all that information could be made available to the authorities." Eric Schmidt.
But that’s not to say Singles Day is limited to China: Ecommerce company Lazada, which Alibaba bought in March, is preparing to host its first 11/11 event in six countries in Southeast Asia this year. And marketers outside China have already made moves to reach the 1.4 billion people who live there—Alibaba boasts that international brands including Adidas, L’Oréal, Mattel, Mondelez, Nike, P&G and Unilever participated in 2017.

The thing is not using Google search doesn't mean your privacy is take back, it just means now you have given it to some other search engine. Really, even if you don't use a search engine you still don't have any privacy. Cameras are everywhere and you buy things in stores, online etc your info is in apps, the government owns you... Everyone owns you to some degree. So you and everyone trying to make Google out as the sore evil above everyone else isn't factual.


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Trust and privacy are the biggest reasons to leave Google and its search algorithm behind. There is no beating about the bush. The sheer number of searches conducted every single day by Google is astonishing. They hold tens of exabytes of data on every subject matter you’d care to think of. And your personal data, your personal searches, your obscure, seemingly trivial or highly embarrassing searches, are in there too.

Does Google have too much power? As of January 2017, Google was powering over 63 percent of U.S. searches, giving it unrivaled access to our browsing habits, and more. Furthermore, Google tracks your every search to build an individual advertising profile. The search giant knows more about your browsing habits How Much Does Google Really Know About You? How Much Does Google Really Know About You? Google is no champion of user privacy, but you might be surprised just how much they know. Read More than you could hope to imagine.
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Only in American retailers’ wildest dreams could they sell more than $1 billion of merchandise an hour, yet that’s exactly what happened in China on Singles Day last year. China, which has long been the world’s most populous nation, surpassed the U.S. as the world’s biggest retail market in 2016. And that’s why even on Amazon’s best day—which to date is Prime Day 2018, when it reportedly needed 12 extra hours to sell a measly $100 million per hour—it doesn’t come close to ecommerce platform Alibaba and Singles Day.

The announcement comes as both Facebook and LinkedIn have begun pressing to get more colleges to use their services for student recruiting, albeit not primarily in the undergraduate market that has been Google’s stronghold. Facebook, for example, is working to get colleges to do more with video advertising on mobile devices, focusing especially on colleges that serve adult undergraduate populations or offer master’s and professional degrees.


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