You do realize that Microsoft (Bing) is all about data mining as well right? They're no different than Google. Windows 10 iteself is a glorified version of the Chrome desktop aimed at gathering as much information as possible with a small amount of anonymity. When suggesting a new search alternative to Google, Duckduckgo.com is the best alternative for those who would rather not be a demographic.

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Alibaba co-opted it in 2009 as an excuse to push winter coats, and the rest is history: Since then, China’s online audience has grown to more than 800 million consumers by Alibaba’s count. Along the way, Singles Day has matured into the single biggest shopping day in the world—selling more than $25 billion in 24 hours last year. The New York Times put this into perspective: Alibaba sold $1 billion in the first two minutes, which is equivalent to what Amazon sold in 1,800 minutes (or 30 hours) of Prime Day 2017.
The thing is not using Google search doesn't mean your privacy is take back, it just means now you have given it to some other search engine. Really, even if you don't use a search engine you still don't have any privacy. Cameras are everywhere and you buy things in stores, online etc your info is in apps, the government owns you... Everyone owns you to some degree. So you and everyone trying to make Google out as the sore evil above everyone else isn't factual.
LinkedIn, meanwhile, actively promotes its half-billion-plus membership base as an asset to colleges in search of students. It, too, is focused chiefly on the postgraduate market, after a brief foray into the world of undergraduate admissions. (In 2014 it began a college-ranking site and related services, but it shuttered most of those features two years later.)
The announcement comes as both Facebook and LinkedIn have begun pressing to get more colleges to use their services for student recruiting, albeit not primarily in the undergraduate market that has been Google’s stronghold. Facebook, for example, is working to get colleges to do more with video advertising on mobile devices, focusing especially on colleges that serve adult undergraduate populations or offer master’s and professional degrees.
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