It is a brand that is flexible and powerful because it is widely applicable and able to exude all facets of Ohio beyond tourism, to include economic development, natural resources, Ohio’s workforce and much more. The brand statement was tested against competitor statements and consumers overwhelmingly found it to be more appealing than brand statements used by neighboring states.
Not exactly. Lee Credit Express does provide auto financing through its own finance company. This allows us to finance customers who can't get an auto loan from a traditional lender because of bad credit, which is what a 'buy here pay here' dealer does. But that is where the similarities end. Customers don't have to make payments at our dealerships, they simply mail their payments to the finance company. And unlike most Maine 'buy here pay here' dealers, we have newer cars and service contracts that protect your investment. We consider it 'buy here pay here' done right.