Let's just be clear.. Google is not tracking "you", they're tracking a completely anonymized id that is consistent, and this has absolutely zero influence over your "privacy". Privacy does matter and if Google were responsible for ACTUALLY breaching your privacy or anyone else's there'd be hell to pay, but the reality is they are probably more careful than anyone to protect their users. Your activity is tracked by every single site on the internet, not just by Google. Do you really trust the alternatives more?
Autotrader values your privacy. To help us understand how you use our site and to create valuable experiences for you, we may collect data about your use of this site directly and through our partners. We want you to know what information we're collecting. We also want you to have control over that information, which is why we're providing this tool. To learn more about Autotrader data policies, please review our Privacy Statement.