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Putting information on finance and outcomes in context is more relevant than simply listing that information, he said. And students already have more interesting places to go for that context, he added, such as College Confidential, where they can see what students are saying about a college, or Niche, where they can view rankings and read deep write-ups, or U.S. News, where they can browse the most widely recognized rankings.
But that’s not to say Singles Day is limited to China: Ecommerce company Lazada, which Alibaba bought in March, is preparing to host its first 11/11 event in six countries in Southeast Asia this year. And marketers outside China have already made moves to reach the 1.4 billion people who live there—Alibaba boasts that international brands including Adidas, L’Oréal, Mattel, Mondelez, Nike, P&G and Unilever participated in 2017.