I got the same thing while downloading PS3 controller driver... I found it in 3 places 1. Internet Explorer> Tools> Manage Add-ons> Search Results LLC: Default Search Tab> Disable 2. Task Manager its called DT something but if you download or have Process Explorer you'll see it as Default Search Tab and just right click and stop process. 3. Start> Control Panel> Default Tab> KILL IT WITH FIRE!
I've read quite a lot about privacy, thank you. There are well documented and serious issues regarding privacy at Google. They're great compared to some other companies who have suffered serious data breaches -- Yahoo, LinkedIn, the list is really endless -- and I do have faith that our data is safe from that mode of attack. Unless an internal employee goes rogue, our search data will remain safe from external threat.
I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
For real I can't see alternative for Google. If you are smart enough you can use Google without giving them too much data about yourself. Just use incognito mode in chrome, change applications permissions at your phone, etc. Use it smart. Of course you can't hide all informations about yourself but you don't need to login as Adam Smith, use nickname, turn off GPS if it's not necessary.

Understand - nearly every website you go to, has dozens of trackers installed. It doesn't matter whether you're tracked via search, by the page you go to, by the app on your smartphone, by Facebook, your debit and credit cards, or any of the rest. Right now - you've got literally hundreds of different trackers that are cataloging your every move that they're aware of.


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