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Adding an extra layer of two-facedness to life is a step backwards, not forwards, IMHO. Speaking from experience of what it is like to be watched constantly (in a given context, community etc, pre-internet) and the damage done to one's humanity is SEVERE. Or some derivation of 'severe'. This is the thing: depending on how conformist one is [born to be]. Hence why scared, overly-conformist people who think this makes them safe, think that no harm can be done by being watched all the time. They value conformity and don't realise that taking that too far makes humans into robots and creates fascism etc.
But he said the two social-networking sites would continue to be important because of their different approaches; LinkedIn’s college marketing takes advantage of what the company can compile from members’ professional and academic data on the site, while Facebook aims to optimize the social component. “All three platforms are super-relevant,” said Paucek.