Katzman, for one, doesn’t think the additional data will do much to change the process of sifting through that information. Google is “always trying to make searches more semantically smart,” he said, but “applying to college is not like buying a toaster.” It’s a decision that is made over weeks or months through a complex process informed by financial-aid promises, standardized-test scores, and insight from counselors or other advisers.
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Wolfram Alpha isn’t the only Google alternative with a technical or specific focus. For instance, CC Search scans through Creative Commons-licensed media. Pipl is a powerful (and somewhat terrifying) people search engine. It tracks down user names, real names, social media accounts and more. Onion.link lets you search the dark web from your regular browser instead of having to install the privacy-focused Tor browser.

Admittedly, I do use Chrome, so naturally Google Search, but I nonetheless agree that Google knows far too much about us all. That's partly why I don't put too much through Gmail/calendar/all that jazz. I should probably give DuckDuckGo a try though. For now, and I'm sure this is the same for much of the population, I'm programmed to automatically go to Google.
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