The announcement comes as both Facebook and LinkedIn have begun pressing to get more colleges to use their services for student recruiting, albeit not primarily in the undergraduate market that has been Google’s stronghold. Facebook, for example, is working to get colleges to do more with video advertising on mobile devices, focusing especially on colleges that serve adult undergraduate populations or offer master’s and professional degrees.
The thing is not using Google search doesn't mean your privacy is take back, it just means now you have given it to some other search engine. Really, even if you don't use a search engine you still don't have any privacy. Cameras are everywhere and you buy things in stores, online etc your info is in apps, the government owns you... Everyone owns you to some degree. So you and everyone trying to make Google out as the sore evil above everyone else isn't factual.
Most people are too usual, too boring as to be of any interest. No one at Google cares what TV-Show average-Joe watches or what mails you write. If you'd stop considering your life or existence "important", you can enjoy everything Google provides for free. The world will be exactly the same 50 years after you have died, nobody's is really important , so stop complaining about someone watching you - nobody gives a sh... about your "secrets"
The answer for me is a resoundingly definitive NO! And I don't want to. I am deeply hooked into the Google ecosystem from Chrome OS and Android to Chromecast and a huge collection of their services. And I must admit I thoroughly enjoy having access to and using them even with the knowledge that Google uses them to collect a lot of data about me. That said, I feel that Google really does do a good job of letting me know when and how it is collecting my data as well as how they use it. Do I trust them 100%? No. There are certain things that I do take precautions to protect, be it encrypting certain documents I store in the cloud, using a vpn and incognito mode when appropriate, as well as using services, apps, and backups from other providers. In the end though, when all is said and done, I cannot think of one single thing that Google has done to harm me in any tangible way.
Putting information on finance and outcomes in context is more relevant than simply listing that information, he said. And students already have more interesting places to go for that context, he added, such as College Confidential, where they can see what students are saying about a college, or Niche, where they can view rankings and read deep write-ups, or U.S. News, where they can browse the most widely recognized rankings.

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Adding an extra layer of two-facedness to life is a step backwards, not forwards, IMHO. Speaking from experience of what it is like to be watched constantly (in a given context, community etc, pre-internet) and the damage done to one's humanity is SEVERE. Or some derivation of 'severe'. This is the thing: depending on how conformist one is [born to be]. Hence why scared, overly-conformist people who think this makes them safe, think that no harm can be done by being watched all the time. They value conformity and don't realise that taking that too far makes humans into robots and creates fascism etc.
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Absolutely, when you actually look into it Google is the most transparent with our data verses other companies. Other companies uses your data just like Google to know how to better sell you products. With Google at least along with being able to personalize you for relevant ads, they also use the data in ways to make our lives less tedious and even more important they give alot of their services away for free as a result. So yeah I do believe they are sticking by their a motor of " don't be evil". Others are less transparent and they use or data, give us nothing for free and then turn around and sell us things base on our own data. SO with everything considered, Google is perhaps the better one to trust.


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