Does Google have too much power? As of January 2017, Google was powering over 63 percent of U.S. searches, giving it unrivaled access to our browsing habits, and more. Furthermore, Google tracks your every search to build an individual advertising profile. The search giant knows more about your browsing habits How Much Does Google Really Know About You? How Much Does Google Really Know About You? Google is no champion of user privacy, but you might be surprised just how much they know. Read More than you could hope to imagine.
Google should offer a way to disconnect anyone from it's sucking data pipe, on request. There might be times someone's is ill, ending a relationship, involved in delicate research, or simply feels no one should be tracking them at all right now. Maybe you've the right to disconnect from Google for a week or month. Then the tracking begins automatically. Better than nothing.
Let's just be clear.. Google is not tracking "you", they're tracking a completely anonymized id that is consistent, and this has absolutely zero influence over your "privacy". Privacy does matter and if Google were responsible for ACTUALLY breaching your privacy or anyone else's there'd be hell to pay, but the reality is they are probably more careful than anyone to protect their users. Your activity is tracked by every single site on the internet, not just by Google. Do you really trust the alternatives more?
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This article was considered relevant to me by Goole, on my android phone, does me reading it constitute a paradox? I am a fan of my google devices, and although I completely understand the issues people have with the invasiveness of it all, I believe the train has already left the station on this issue, you'd have an easier time getting rid of sliced bread.
I have worked in digital strategy and advertising for my entire adult life. I buy advertising based on the data that Google and everyone else is gathering. Like millions of dollars a year. And I can tell you first hand that the tracking data is garbage, and frankly, at least for the foreseeable future, not something you should really be worried about, with one caveat. Advertisers are not the enemy, government and political agents are. ie. cambridge analytica. That is how you use this data to do harm.. We see literally thousands of advertisements a day. Does it *really* matter if my search history led to me seeing a different banner today?
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